The publicity in traditional media, like newspapers
or tv, has a high degree of intrusiveness that
causes, most of the time, the dislike of the viewers for
the brand or product that itīs been publicized. New
technologies, and specially Internet, offer an unique
media for a new kind of campaigns that redefine the
relationship with the viewers: the advertiser no
longer interrupts the viewers, now it offers them
contents; therefore, the exposure to the brand or
product creates a durable impression in the viewers,
and even turns them into a viral disseminator of the
content. A new generation of viewers was born along
the Internet and it is necessary new interactive
communication and publicity solutions to captivate
them.
We offer, among others, the following interactive
communication services:
Web "2.0" development
The traditional/static web is a thing of the past.
Today, Internet users have left the passive role and
they have become into active content creators: blogs, forum,
social networks... At any given time, millions of
users participate in these online activities, which
open the door to a potentially huge market that
could not be accessible before through other media. Donīt waste the opportunity to reach a massive
audience.
WebTV
We offer you a complete solution for the creation of Websites based on video content.
More info ».
Advergaming (publicity
games)
Publicity games (advergames) centered around a
product or brand. In these projects, either the game
concept or the plot are centered around the
publicized, generating a high degree of loyalty from
the users and at the same time viral dissemination.
The resulting product can be played online for free
and it is massively distributed among hundreds of
web portals around the world, getting hundreds of
thousands plays in a short period of time. You know
what that means to your product or brand visibility
and recognition.
Interactive banner ads campaigns
Internet is full of the first generation of banner
ads that mimic the irritating and intrusive
publicity of traditional media. We offer you a new
generation of interactive banners (like mini-advergames)
that will attract the attention of the viewers by inviting
them to play and enjoy with the banners instead of
just ignoring them.
